MARIE CURIE'S

GREAT DAFFODIL APPEAL

United Kingdom 

Charitable Organisation

Key Roles

Kirsty

Producer

Marie Curie’s Great Daffodil Appeal is their biggest annual fundraising campaign. Every March, millions of people across the UK support this event by giving a small donation to wear a daffodil pin. This makes it one of the UK’s most recognisable charity appeals. Alongside this in 2019 and 2020 Kirsty was brought on to produce their Great Big Daffodil tour, facilitating logistics of the giant daffodil structure as it travelled around the UK to 8 different locations. The purpose of the tour was to raise awareness for the charity and the work that Marie Curie do. We invited people to write a message on the daffodil petals to commemorate a loved one and also gave the GP an opportunity to speak to nurses and ambassadors in a relaxed environment.